Marketing Analyst

San Francisco, California, United States of America

Human Resources

24025M

Apply now

Marketing Analyst

San Francisco, California, United States of America

Human Resources

24025M

Apply now

Working at Lockton

At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.

Business unit

West Series

Salary

$90,000-$118,000

Schedule

Full-time

Job type

Standard

Workplace

Hybrid

Your Responsibilities

The Marketing Analyst will drive new customer growth by creating and collaborating on communications and marketing campaigns that build our brand and develop deeper relationships within the technology industry. A strong bias for action, a self-starter mindset, and the ability to execute effectively are essential traits for success in this position.
Position responsibilities
• Utilizes business development tools and systems to assist with contact management and opportunity funnel development; plan and execute digital ad campaigns in partnership with Creative team.
• Act as an external-facing contact for our existing and prospective book of business, helping to deepen client relationships and convert prospects into clients.
• Organizes, executes, and supports sponsored programs, conferences, webinars, and receptions for clients and prospective clients in the region. Develops mailing/invitation lists, seeks necessary approvals, and creates event invitations in collaboration with the design team. Coordinates and manages pre-planning and debriefing meetings with stakeholders, defining and measuring event metrics.
• Helps build a recognizable brand around our service offering, service model, and team expertise.
• Works with Associates within the Practice, and in collaboration with the broader marketing team, to identify and leverage event and sponsorship opportunities, overseeing and preparing related materials and presentations.
• Drafts updates for the website, intranet, and internal communications.
• Identifies speaking opportunities and other credentialing events for the team, assisting in the production of materials to support participation.
• Track and report on performance of campaigns and other lead generation results.
• Partners with the creative team to produce collateral materials supporting sponsorships and advertisements.
• Assists in selecting, procuring, and managing inventory of promotional items for marketing activities.
• Supports special projects as requested by the Practice leadership team.
• Perform other work-related duties as assigned.

Qualifications

Position qualifications
• Bachelor’s degree in Marketing, or related field, or equivalent experience.
• Prior experience with Salesforce, SalesLoft, LinkedIn Sales Navigator and ZoomInfo to create and manage outreach campaigns. Experience with building out custom reports a plus.
• Strong knowledge of Microsoft Office Suite (Word, Outlook, Excel, and PowerPoint)
• Strong attention to detail required
• Demonstrated success at achieving targets throughout sales cycle (specifically setting introductions for Producers and Client Teams).
• Strong preference for a candidate that has experience selling in the B2B Technology, eCommerce, health & benefits (including PEO) or Financial Services industry.
• Superior analytical and quantitative skills with a proven ability to use data and metrics to measure success.
• Ability to comply with all company policies and procedures, proactively protecting the confidentiality of client and company information
• Must have strong verbal, written, and interpersonal skills to interact with clients, project team members, and associates at all levels of responsibility, representing Lockton in the highest professional manner
• Ability to work outside of regular business hours as needed
• Ability to travel by automobile and aircraft and be away from home more than one day and night
• Legally able to work in the United States

This position may be eligible for annual discretionary bonus consideration.
Lockton offers a competitive benefits package which includes medical, dental, vision, 401k plus match, life, salary continuation, long-term disability, wellness program, flexible spending accounts, legal benefit, identity theft protection, accident insurance, critical illness, hospital indemnity, pet insurance, and mental health benefits.
PLEASE NOTE- The salary range below is an estimate. The salary offered may vary depending on the candidate’s geographic location, job-related knowledge, experience, education, certifications, and skills.

This posting has been anticipated to close on 11-28-2024. Submit your application by clicking on the Apply Now button.

Equal Opportunity Statement

Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.

At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.

About Lockton

Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 10,000+ Associates doing business in over 100 countries are empowered to do what’s right every day.

At Lockton, we believe in the power of all people. You belong at Lockton.

How We Will Support You

At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.

We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.

Learn more about your Lockton experience

No Agencies Please

Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.

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