International Marketing Communications Manager
London, United Kingdom
003297
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
About the Position
Schedule
Full Time Permanent
Job type
Experienced Professional
Workplace
Hybrid
Your Responsibilities
As this is an International role we are happy to consider all Global locations
The International Marketing Comms Manager, International People Solutions is responsible for developing the organization’s marketing and communication activities and helping direct delivery of a fully integrated marketing strategy for the International People Solutions business through regional and local marketing leads, strengthening market presence and making a difference in the Employee Benefits market
This role will collaborate closely with the regional leaders of the People Solutions businesses, identifying opportunities to leverage marketing strategies to improve our ability to win new clients and enhance customer experiences. The role requires a solid understanding of the employee benefits landscape, a strategic vision for marketing application, and hands-on work to elevate the company’s related capabilities on a global scale.
The goal is to elevate the organization’s mission and value to clients, increase engagement, enhance the communication of the value proposition, effectively target members, clients, and prospects, use segmentation, and analyse results from all marketing and communication strategies.
This role requires a hands on strategic thinker with deep expertise in marketing and communications, and a passion for leveraging related strategies, methodologies and tools to improve client delivery and experience, external and internal awareness, with the view to support business growth.
Strategy
- Partner with Lockton global Marketing organisation and the US People Solutions Marketing Director to develop and implement suitable Marketing and Communications strategies for the organisation.
- Through collaboration with regional leads, drive development and deployment of advanced marketing and communications strategies and initiatives that provide actionable outcomes, ensuring consistency in delivery. This will apply to both internally for effective business strategy/management and externally for elevated client experience wherever possible.
- Act as the “go to” expert, providing direction and support to ensure marketing objectives are successfully implemented by the regional and country marketing teams.
- Implementation of the Brand and Marketing strategy for new and existing products: including campaigns, events, digital marketing, and PR, etc.
- Supporting the pursuit of strategic initiatives that are executed locally but would benefit from improved collaboration.
- Coach, grow, mentor, and cooperate with a small high-performing group of marketing and communications professionals, fostering a culture of innovation and continuous improvement.
- Collaborate with key stakeholders across various departments, including PS business leaders, operations, legal & compliance, IT, digital, production, consulting, data analytics, to ensure alignment and integration of Marketing and Communication initiatives with the broader Lockton business.
Qualifications
Communication:
- Manage the organization’s brand, ensuring strong and consistent marketing messaging across all regions, operations, and channels to build awareness and demand for our products and services that will reinforce its unique value propositions to our target audiences.
- Managing and facilitating communications across International regions in a consistent and regular manner
- Facilitate thought leadership, and programs to improve reputation and recognition.
- Creating, supporting and hosting quarterly Town Halls on Teams which includes - working with business leaders to determine content agenda, Identify and coordinate speakers, support the development of any required visual aids
- Promote and support events, forums and similar opportunities
- Coordinating recurring calls with People Solutions business leaders and marketing teams across all global regions
- Cascade communication across Lockton’s internal digital ecosystem
Knowledge Management
- Improving and managing intranet groups and knowledge libraries to improve the knowledge sharing both within and across Lockton’s global regions, and replicate best practices across the world
- Coordinate more regular posts to the International People Solutions teams and associates
- Complete the construction of the People Solutions Knowledge Library “umbrella” that connects all domestic-specific People Solutions knowledge libraries.
- Work with all regions to improve the functionality and usage of People Solutions knowledge libraries.
Business Growth:
- Working closely with product management and production teams to define marketing materials and programs.
- Enabling Production teams to meet their goals by delivering Marketing Qualified Leads (MQLs) and providing them marketing support through materials, resources, tools, etc.
Performance Metrics:
- Define and track key performance indicators (KPIs) to measure the effectiveness of initiatives
Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 10,000+ Associates doing business in over 100 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
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