Copywriter
London, United Kingdom
004102
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
About the Position
Job type
Experienced Professional
Workplace
Hybrid
Your Responsibilities
Are you a talented copywriter who’s happy tackling a range of complex subjects and who can work both collaboratively and autonomously? We’re looking for someone who’ll proactively partner with stakeholders across our business. Your role will involve transforming their information and insights into highly engaging client-facing communications. We’ll be looking to you to come up with ideas, to initiate conversations and to create content across multiple platforms.
Key responsibilities:
· Creating accurate, engaging copy for a wide variety of formats and platforms, including website copy, brochures, flyers, emails, brochures, SEO copy, case studies and campaigns.
· Overseeing consistent and appropriate application of our brand tone of voice
· Editing and translating technical SME (Subject Matter Expert) content into clear client-friendly copy
· Actively engaging with stakeholders – Interviewing SMEs to get the right information, insights and client benefits needed to develop strong content, managing feedback, offering constructive challenge, and learning from input
· Being an advocate for our clients
· Taking ownership of projects – putting forward ideas, driving momentum and remaining highly organised throughout
· Understanding SEO/GEO principles and incorporating them naturally into digital copy
Qualifications
You should have the following experience:
- Previous experience in B2B, ideally in Insurance or Financial Services
- Solid track record of written comms across a range of channels and media – including web, brochures, social media and campaigns.
- Experience of implementing tone of voice across multiple channels
- A true passion for language
- A strong interest in business – and eagerness to keep up-to-date with trends and sector insights.
- Able to convert complex messages into easily understandable, engaging copy.
- To be organised and methodical, as well as conceptual and ideas-driven
- Detail-orientated, with a keen eye for spotting typos and grammatical errors, ensuring content is flawless before publication.
- Ability to work at pace – and to be flexible when the business’s needs change.
- Ability to manage and implement feedback quickly and maintain grace under pressure.
- Managing and prioritising own workload effectively
- Managing multiple briefs at once with a good degree of autonomy
- Ability to collaborate and work with stakeholders at all levels across the business
Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 13,100+ Associates doing business in over 155 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
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