Content Specialist
Denver, Colorado, United States of America
Communications
2401XN
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
Business unit
West Series
Salary
$68,000-$89,000
Schedule
Full-time
Job type
Standard
Workplace
Hybrid
Your Responsibilities
The role of the Content Specialist is to bridge the gap between our account teams and creative teams to help curate and expedite the flow of content for marketing collateral for core verticals, practice areas, and prospect presentations.
KEY RESPONSIBILITIES
Content Development, Strategy & Copywriting
● Develop engaging and persuasive copy for various industry verticals, practice areas, and marketing channels that embody Lockton’s brand voice and tell a consistent and cohesive story.
● Collaborate with stakeholders to produce innovative content for go-to-market materials, including but not limited to white papers, online experiences, newsletters, and prospecting materials.
● Evaluate and refine existing content ensuring it matches Lockton’s subject matter expertise and brand story. Optimize written content for clarity, engagement, and alignment with intended audiences.
● Contribute to the development of content strategies that drive brand engagement and support marketing objectives
Prospect & Sales Support
● Curate, create, and organize content for prospect presentations, alongside Client Advocates, Producers, and Creative Teams to deliver high-quality proposals, finalist presentations, and supplemental prospect materials.
Research Specialist
● Conduct market research to gather data on industry trends, competitors, and audience insights. Use research findings to inform content strategy and creative decisions.
● Use research findings to inform content strategy and creative decisions and support market sector growth and business objectives.
Copy Editing & Quality Control
● Review and edit all written materials for grammar, style, consistency, and tone. Ensure content aligns with the brand voice and maintains a high standard of quality.
● Perform meticulous quality checks and copy editing on prospect presentations and other critical communications to ensure accuracy, consistency, and professionalism
● Incorporate feedback from internal and external stakeholders to continually improve content quality and effectiveness.
Qualifications
QUALIFICATIONS
● Bachelor's degree in Marketing, Communications, Journalism, or a related field
● 3-5 years of experience in content creation, copywriting, product marketing, or a similar role
● Proven experience in conducting research and using data to inform content
● Exceptional writing, editing, and proofreading skills
● Ability to manage multiple projects and meet deadlines in a fast-paced environment
● Strong attention to detail and commitment to maintaining high editorial standards
PREFERRED SKILLS
● Experience in B2B marketing and/or sales support.
● Proficiency with presentation, marketing, and project management software (e.g., PowerPoint, Adobe InCopy, Adobe Workfront)
● Knowledge of UX writing and user-centered design principles.
This position reports to Creative Director, The West Series.
This posting has been anticipated to close on 10-19-2024. Submit your application by clicking on the Apply Now button.
Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 10,000+ Associates doing business in over 100 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
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