Global Brand Manager
Kansas City, Missouri, United States of America
Communications
2500QK
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
Business unit
Lockton Management, LLC
Schedule
Full-time
Lockton Benefits Offerings
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Workplace
In Office
Your Responsibilities
We seek a dynamic, operationally minded Brand Manager with a strategic mindset to elevate our brand globally. This role is designed for a brand strategist who can channel and manage creative leaders to execute against business objectives. While grounded in creative disciplines, you are primarily process and strategy oriented, adept at discerning and articulating executive needs and translating them into actionable projects with clear timelines.
Key Responsibilities
• Brand Strategy & Execution
Develop and implement a comprehensive global brand strategy that reinforces our brand identity and aligns with overall business goals.
Develop and implement a rollout plan for Associate training on brand guidelines.
Ensure consistent messaging and a superior brand experience across all markets through the development of toolkits and templates.
Translate executive vision and needs into actionable projects, complete with defined timelines and measurable outcomes.
• Team Leadership & Operational Excellence
Lead, mentor, and inspire a decentralized creative services team, effectively channeling creative talents to meet strategic objectives.
Drive process improvements and operational excellence to build organizational maturity, scale, and efficiency globally.
Maintain a “player-coach” role, balancing high-level strategic oversight with hands-on involvement in key projects.
• Stakeholder Engagement & Cross-Functional Collaboration
Enhance brand engagement with key external stakeholders—including clients, associates, and community partners—through innovative and targeted campaigns.
Collaborate effectively with leaders in Marketing, Digital, Communications, and Events to ensure cohesive brand messaging and drive integrated, high-impact campaigns.
Serve as a brand ambassador at industry events, digital platforms, and community engagements.
• Project Management & Execution
Discern and articulate executive needs, translating them into well-defined projects with actionable timelines.
Oversee Global project execution from inception to completion, ensuring alignment with strategic goals and operational standards.
Utilize data and analytics to track project performance and adjust strategies as needed.
• Innovation & Continuous Improvement
Identify opportunities for innovative marketing strategies that elevate the brand’s presence and impact.
Keep abreast of industry trends and emerging technologies to refine, scale, and optimize brand initiatives continually.
Leverage insights to drive decision-making and enhance the effectiveness of campaigns.
Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is an asset.
• 7–10 years of experience in brand management, global marketing, or a similar strategic role.
• Demonstrated experience managing decentralized or cross-functional teams, with a proven ability to channel and lead creative professionals.
• A strong creative background with a primary focus on process, strategy, and operational excellence.
• Exceptional skills in discerning executive needs and translating them into structured projects with clear deliverables.
• Excellent communication, presentation, and stakeholder management abilities.
• Strong analytical and creative problem-solving skills.
• Willingness and ability to travel internationally as required.
What We Offer
• An opportunity to shape and elevate a globally recognized brand.
• A collaborative, innovative work environment that values strategic thinking and creative execution.
• Competitive compensation and benefits, along with significant opportunities for professional growth.
• The chance to lead a transformative brand strategy in a fast-paced, dynamic organization.
This role is ideal for a strategic leader who excels in balancing creative vision with operational discipline—ensuring that executive priorities are translated into tangible, impactful projects while collaborating effectively with key internal partners. We welcome candidates who are passionate about advancing brand excellence on a global stage while driving operational and process improvements.
Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 12,500+ Associates doing business in over 140 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
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