US Industry Vertical Marketing Manager - Healthcare & Re...
Kansas City, Missouri, United States of America
Marketing
26001L
US Industry Vertical Marketing Manager - Healthcare & Re...
Kansas City, Missouri, United States of America
Marketing
26001L
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
Business unit
Lockton Management, LLC
Schedule
Full-time
Lockton Benefits Offerings
Click Here
Workplace
Hybrid
Your Responsibilities
The US Industry Vertical Marketing Manager for Healthcare & Real Estate is responsible for supporting development and driving execution of integrated marketing communications programs. Success includes strengthening visibility and deepening engagement with Lockton’s Healthcare and Real Estate sectors across both risk and people solutions.
This marketer will report to the U.S. Industry Vertical Marketing Leader and work closely with business leaders and marketing teams to activate industry-specific strategies, content and campaigns. The position will also support internal alignment and communications. The ideal candidate is a hands-on marketer who can develop and execute strategic marketing communications programs. Strong writing skills are imperative.
Rationale
Creating this position is essential to advancing our industry-specialization business strategy by ensuring we have a dedicated marketer who can translate sector priorities into actionable, high-impact programs for Healthcare and Real Estate. With a focused owner, we can move quickly from strategy into execution—developing timely thought leadership content, elevating executive visibility for practice leaders, and producing materials that consistently support sales efforts. This role will also streamline communication and accelerate internal alignment across teams within each industry, reducing bottlenecks and enabling faster, more coordinated activation of go-to-market plans.
Key Responsibilities
Industry & Marketing Strategy
Under guidance of the U.S. Industry Vertical Marketing Leader, support the development and execution of vertical marketing strategies aligned to national and regional growth goals across Healthcare and Real Estate.
Translate complex offerings and industry trends into clear narratives, messaging frameworks, and sector-specific marketing plans.
Create integrated marketing programs that align brand, digital, content, sales enablement, events, and internal communications.
Internal & External Communication
Develop clear internal messaging and communication plans to build understanding and adoption of vertical go-to-market strategies.
Partner with internal communications resources to support change management efforts across teams.
Serve as an effective communicator and collaborator across functional groups, ensuring alignment and visibility.
Campaign Development & Activation
Support the creation and lead activation of connected, multi-channel campaigns tailored to Healthcare and Real Estate audiences.
Oversee the development of content and marketing materials to ensure industry relevance and message consistency.
Maintain resources such as RFP content libraries to demonstrate vertical expertise.
Ensure marketing activities are measurable, scalable, and supportive of growth objectives.
Performance, Reporting & Insights
Under guidance of the U.S. Industry Vertical Marketing Leader, define KPIs to evaluate the effectiveness of vertical marketing initiatives.
Provide regular reporting on campaign performance, engagement metrics, and marketing’s contribution to growth.
Use market insights and performance data to refine strategies and optimize execution.
Qualifications
- Bachelor’s degree in Marketing, Communications or a related field.
- 6+ years of relevant marketing or communications experience, preferably in a complex or professional services environment.
- Experience supporting or managing cross-functional projects.
- Demonstrated ability to use data and insights to measure performance.
- Strong relationship-building skills with the ability to collaborate effectively across teams and seniority levels.
- Excellent verbal, written, and interpersonal communication skills.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Positive, proactive, and open to feedback, with a team-oriented mindset.
#LI-RS
Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 13,100+ Associates doing business in over 155 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
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