Marketing Manager -Private Risk

Kansas City, Missouri, United States of America

Communications

26005J

Apply now

Kansas City, Missouri, United States of America

Communications

26005J

Apply now

Working at Lockton

At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.

Secondary locations

New York City

Business unit

Lockton Private Risk Solutions

Salary

$200,000-$250,000

Schedule

Full-time

Lockton Benefits Offerings

Click Here

Workplace

In Office

Your Responsibilities

The Head of PRS Marketing leads the strategy, development, and execution of premium, relationship driven- marketing programs supporting Lockton’s private client and family office segments. This leader builds national awareness of PRS capabilities while equipping PRS Sales teams and client teams with refined, sophisticated tools that enhance client acquisition, retention, and long-term- loyalty.

This leader will bring a deep understanding of the high net worth (B2C) mindset and expectations, balancing brand sophistication with practical support for Sales teams, and client-facing teams. Success in this role requires both strategic leadership and hands-on execution in a highly nuanced, premium environment, ensuring PRS Sales teams and teams are equipped with best-in-class marketing tools and resources to drive growth and client engagement.

Key Responsibilities

Strategic Leadership & Positioning

· Develop and own the national marketing strategy for Lockton’s PRS business.

· Define differentiated positioning, messaging, and value propositions tailored to private clients, families, and family offices.

· Ensure all marketing embodies trust, discretion, credibility, and a premium brand experience.

Client Experience & Relationship Marketing

· Create programs that strengthen the end-to-end- client journey—from awareness and acquisition to retention and referral.

· Develop content, experiences, and communications that reinforce advisory excellence and long-term- partnership.

· Ensure marketing enhances, rather than replaces, personalized advisor-client- relationships.

Producer & Team Enablement

· Build best-in-class marketing materials, including presentations, communications, prospecting tools, and -client-ready- resources.

· Create scalable templates and toolkits that support consistency without sacrificing personalization.

· Partner with PRS leaders and Sales teams to identify needs and refine materials based on feedback and performance.

Content, Events & Experiences

· Lead creation of premium PRS content such as insights, guides, newsletters, and thought leadership.

· Partner with the Events team to deliver exclusive gatherings, private briefings, and curated experiences aligned to the PRS brand.

· Ensure all touchpoints reflect an elevated aesthetic, tone, and standard of quality.

Brand Alignment & Communications Integration

· Collaborate with Corporate Communications to elevate executive visibility and integrate PRS messaging into broader narratives.

· Maintain strict alignment to enterprise brand standards while enabling bespoke, premium execution where appropriate.

Operational Excellence & Measurement

· Partner with Marketing Operations to ensure processes, platforms, and reporting support the unique needs of private client marketing.

· Establish metrics aligned to relationship-based- success (e.g., retention, referrals, engagement quality).

· Continuously refine programs through data, advisor feedback, and market trends.

Team Leadership & Cross-functional Collaboration

· Build and lead a focused PRS marketing center of excellence.

· Serve as a trusted advisor to senior leaders across U.S. Marketing, PRS, Risk, Enterprise Marketing, and other partner teams.

· Provide insights into private client- mindset, expectations, and emerging trends.

Qualifications

· 10+ years of marketing leadership experience with deep exposure to private clients, luxury, family office, wealth, or professional services audiences.

· Strong understanding of affluent client expectations, discretion, and relationship driven- engagement.

· Proven experience supporting advisors, sales teams, or relationship-based- sales teams.

· Demonstrated ability to balance brand sophistication with day-to-day- operational execution.

· Experience leading marketing within complex, matrixed organizations.

Preferred Experience

· Background in insurance, wealth management, private banking, financial advisory, or similar professional services.

· Experience producing premium content, hosting elevated events, and operating in compliance-conscious- environments.

Personal Attributes

· High judgment, discretion, and professional maturity.

· Strong aesthetic sensibility and exceptional attention to detail.

· Collaborative, relationship-oriented- leadership style.

· Calm, credible presence with senior executives and advisors.

· Builder mindset with appreciation for nuance and craftsmanship.

Why This Role Matters

This role is essential in delivering a distinctive, trusted, and premium experience to Lockton’s private clients. By enabling teams and Sales teams with refined, best-in---class marketing, this leader strengthens relationships, enhances credibility, and ensures Lockton continues to serve clients with the level of sophistication and care they expect.

#LI-RS

Equal Opportunity Statement

Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.

At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.

About Lockton

Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 13,100+ Associates doing business in over 155 countries are empowered to do what’s right every day.

At Lockton, we believe in the power of all people. You belong at Lockton.

How We Will Support You

At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.

We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.

Learn more about your Lockton experience

No Agencies Please

Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.

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Life at Lockton

January 21, 2026

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Lockton is proud to be named one of Glassdoor’s 2026 Employees’ Choice Award winners, earning a Top 10 spot on the inaugural Consulting, Finance & Insurance list and securing a place on the U.S. Large Best Places to Work list for the second year in a row. These awards come directly from the people who know us best: our Associates. Glassdoor, a global leader in workplace insights, bases its rankings solely on anonymous, voluntary employee feedback. There is no company-driven nomination or application process, just real reviews from current and former Associates over the past year. “This recognition from Glassdoor is especially meaningful because it reflects the experiences and voices of our own people,” said Martyn Worsley, Lockton’s Chief People Officer. “At Lockton, we’ve created an environment where people are trusted, supported, and encouraged to grow - both professionally and personally. Our Associates shape our culture every day, and this recognition is a powerful reflection of the care, opportunity, and ownership mindset they experience here. We’re building something special at Lockton, and recognition like this reinforces that we’re on the right path.” From career growth to meaningful work to the freedom to be yourself, our Associates continue to shape a culture that stands out. Here’s what some Associates are saying about Lockton on Glassdoor: Excellence is at the core of their educational programs, client facing strategies and culture. It is the Mercedes Benz of global brokerage firms, and anyone fortunate enough to work with a great unit leader gains invaluable experience. Benefits, wellness program, and 401k match are competitive. Over 50 years of building a brand, a culture and a community. Well done, Lockton. -Kansas City, MO Associate Lockton is a great place to work! Family oriented, flexible schedule and great work life balance in my role. -Dallas, TX Associate Strong emphasis on employee well-being and work-life balance. Supportive team environment with approachable leadership. Beautiful office spaces and thoughtful amenities. Great benefits, including generous PTO and health coverage. Opportunity to take on diverse responsibilities and develop new skills. –Miami, FL Associate Great company with great people! Always feel empowered/supported and management consistently looking to give employees opportunity to move up. -Nashville, TN Associate When Lockton says it cares about their employees, they mean it, and they show it. Lots of pros for us to take advantage of. Management is incredible. My managers are always present, available, and attentive at all times. I feel heard, seen and appreciated. This is the best company I have ever worked for. -Hartford, CT Associate

January 13, 2026

Lockton Releases Ann...

At Lockton, we believe business success and community impact go hand in hand. Our annual Lockton Cares Community Impact Report showcases how Lockton Associates around the world are creating meaningful change through volunteering, charitable giving, and sustainability initiatives that strengthen the communities where we live and work. This commitment to giving back isn’t just a program: it’s part of our culture. From thousands of volunteer hours to global giving campaigns, Lockton empowers its people to make a difference. That’s what sets us apart from our peers and makes Lockton a place where purpose and career growth thrive together. Why Lockton? Empowered people: We trust our Associates to lead, innovate, and give back. Global reach: Impact that spans continents and cultures. Caring culture: A privately held company focused on people, not shareholders. If you’re looking for a career where you can grow professionally while making a positive impact, Lockton is the place for you. Explore the full Lockton Cares Community Impact Report.

December 18, 2025

Making an impact: Ta...

Tabitha Leister has spent over a decade championing the most vulnerable members of her community: children who have experienced abuse and neglect. As a longtime board member of The Children’s Center, she’s helped drive critical support for more than 150 children each year, ensuring they receive therapy, medical care, and legal advocacy. Her passion and persistence have made her a powerful voice for those who often go unheard. From securing sponsorships for the annual Casino Night fundraiser to speaking at local events, Tabitha is a tireless advocate for children who have endured unimaginable hardship. “I want to continue to highlight the work of our child advocates and the comfort they provide to the most helpless victims. I want to highlight the hope they provide to children in seemingly hopeless situations,” she said. In recognition of her unwavering commitment to her community, Tabitha was named the 2025 Lockton Cares Global Community Impact Award recipient. The Community Impact Awards honor Lockton Associates across the globe who go above and beyond to improve their communities through volunteering and philanthropy. Each recipient can direct a $25,000 donation to a charity of their choice, funded directly by the Lockton family. However, the Global award is reserved for one Associate whose impact stands out among the rest, accompanied by a $100,000 donation funded by the Lockton family. “Being selected as the recipient of this award is both an honor and a deeply personal opportunity to make a meaningful impact on an organization I care about profoundly,” said Tabitha. “In my community, I regularly encounter children whose lives will be positively affected by the support this award enables. While I may never know exactly who benefits, I am confident that the impact is real and close to home. Living in a small community means that every time I step outside my front door, I am among those whose lives are being touched.” Tabitha hopes a portion of the donation will be allocated to support the addition of a child therapist who can provide ongoing care to children served by the center – an investment that would significantly enhance the long-term impact the organization is able to make in the lives of children. “Tab is a tireless advocate for children who have experienced abuse and/or neglect in their homes,” said her nominator. “She works to support the Children's Center by serving on the board, volunteering her time, and dedicating tons of time and energy to their annual fundraiser each spring. For as long as I've known Tab, she has been raising awareness of child abuse and neglect by promoting the positive impact the Children's Center has for victims.” Tabitha credits Lockton’s culture for empowering her to make a difference. “One of my favorite aspects of working at Lockton is the company’s genuine commitment to giving back,” she said. “Lockton empowers employees to make a difference in their own communities by providing the flexibility to engage in causes that matter personally. But what stands out most is that Lockton’s focus has never been on gaining recognition, but rather on encouraging each of us to support the organizations and initiatives that speak to our hearts. The fact that a community as small as mine can be recognized and supported by an organization as large as Lockton is something I will carry with me moving forward. It’s a powerful reminder that meaningful impact doesn’t depend on size, but on intention—and Lockton continues to lead with both.”

December 11, 2025

Making an impact: Na...

Newhouse isn’t just a shelter: it’s a lifeline. As Kansas City’s first domestic violence shelter, it provides the second-largest number of beds in the area and offers unique services that break down barriers for survivors. Children make up the largest population at Newhouse, and the shelter partners with Kansas City Public Schools to ensure education continues, even when safety concerns prevent kids from attending traditional classrooms. Onsite psychologists and specialists provide critical support, and unlike many shelters, Newhouse accepts men and pets—because no one should have to choose between safety and family. “Leaving an abusive situation is one of the most dangerous times in a person’s life,” Nadia explains. “Newhouse doesn’t just offer a place to escape; it provides tools for long-term safety including legal assistance, counseling, job placement, and more. The goal is to end the cycle of violence.” Nadia’s journey with Newhouse began through a conversation with a friend who served on the board. “She told me I’d make a great board member,” Nadia says. After applying and interviewing, Nadia joined the board, bringing her insurance expertise to a diverse group of professionals—lawyers, doctors, bankers, architects—all volunteering their skills to strengthen the organization. Today, she serves on the executive committee, helping guide strategy and sustainability. The Lockton Cares Community Impact Awards celebrate Lockton Associates across the globe who go above and beyond to improve their communities through volunteering and philanthropy. Each recipient can direct a $25,000 donation to a charity of their choice, funded directly by the Lockton family. When she first learned she had been selected as a Community Impact Award recipient, her reaction was pure disbelief. Sitting in a State of the Company meeting, she listened as someone described the winner’s deep involvement with domestic violence advocacy. “I thought, Wow, that’s incredible but it can’t be me,” Nadia recalls. Even when the speaker mentioned the executive board, she still didn’t connect the dots. “It wasn’t until they said my name that it hit me. I was shocked and, honestly, felt a little silly for not realizing sooner!” That moment was more than an award announcement; it opened up conversations with coworkers about an issue that often stays hidden. “It reminded me that domestic violence is more common than we think,” Nadia says. “This recognition gave me the chance to share what Newhouse does and help others feel safe and protected. It was emotional and humbling.” Nadia plans to allocate most of her award donation to children’s programs and meals—areas hit hardest by funding cuts. “We want things to feel normal for kids, even in crisis,” she says. “This support helps keep those programs alive.” Looking ahead, Nadia’s goals are ambitious: adding more beds to meet overwhelming demand and partnering with other organizations to expand resources. “We turn away thousands of people every year because there’s not enough space,” she says. “That’s devastating. We have to keep pushing for solutions.” Working with Newhouse has changed Nadia’s perspective. “I’ve always had family and resources to help me through hard times,” she reflects. “Newhouse made me realize how lucky I am and how many barriers others face. It’s easy to assume everyone is fine, but this work reminds me that the need is real.” Professionally, her involvement has strengthened her leadership and advocacy skills. “It’s given me a deeper sense of purpose,” she says. “I want to use my voice to make a difference.” For Nadia, the Community Impact Award isn’t just recognition: it’s a reminder of Lockton’s commitment to people and purpose. “It’s amazing that we have a program that celebrates giving back,” she says. “It keeps the soul in our work. Who else does something like that?” Her message is clear: domestic violence is not a distant issue. It’s here, and the need is urgent. Through Newhouse, Nadia is helping break cycles of abuse and restore hope. “Everyone deserves to feel safe and worthy of love,” she says. “That’s what drives me.”