Copywriter
London, United Kingdom
003506
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
Schedule
Full Time Permanent
Job type
Experienced Professional
Workplace
Hybrid
Your Responsibilities
We’re seeking a Midweight Copywriter to contribute to a variety of exciting projects, including advertisements, flyers, brochures and web pages.
As a vital part of our creative team, you’ll work closely with the senior copywriter, designers, marketing managers and stakeholders to develop clear, engaging copy that’s on-brand and drives results.
This role requires a sharp eye for detail, a strong understanding of tone of voice, and the ability to adapt your writing to different platforms and audiences.
Key responsibilities:
- Conceptualise and write compelling copy for a range of marketing materials, including advertisements, flyers, brochures, and web pages.
- Liaise with stakeholders to understand their products/services, translating technical, jargon-heavy information into compelling, client-facing copy.
- Collaborate closely with designers and creative teams to ensure the copy complements the visual direction and enhances overall messaging.
- Develop clear and engaging copy tailored to different target audiences, maintaining the brand’s tone and voice across all communication channels.
- Ensure all written content is consistent, on-brand, and aligned with client objectives, taking into account brand guidelines, legal requirements, and best practices.
- Edit and proofread your own and others’ work to ensure clarity grammar, and style are consistent and high-quality.
- Participate in brainstorming sessions, contributing fresh ideas and creative concepts that align with client goals and objectives.
- Deliver work within deadlines, managing multiple projects simultaneously and maintaining a high standard of quality across all tasks.
Qualifications
Key skills and experience:
- Proven experience as a copywriter, preferably within a creative environment wither agency or client side, working on a variety of marketing materials.
- Strong portfolio demonstrating your ability to write for different formats (print and digital) with a focus on advertising, brochures, flyers, and web content.
- Exceptional writing, editing, and proofreading skills, with the ability to adapt tone and voice for different audiences and platforms.
- Creative mindset with the ability to think strategically and conceptually, while staying detail-oriented.
- An understanding of SEO and the ability to optimise web pages for Google.
- Excellent time management skills with the ability to prioritize and deliver multiple projects on time.
- Strong communication and collaboration skills, with the ability to take feedback and work well in a team environment.
- A keen eye for design and layout, with an understanding of how copy integrates with visuals to deliver a cohesive message.
Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 12,500+ Associates doing business in over 140 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
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