Marketing Manager - Pro Exec
London, United Kingdom
004158
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
About the Position
Job type
Experienced Professional
Workplace
Hybrid
Your Responsibilities
We are seeking a proactive and commercially minded Marketing Manager to lead the development and delivery of marketing activity for our ProExec division.
Reporting to the Senior Marketing Manager, you will act as the division’s principal marketing contact, working closely with business leaders and specialist teams to translate commercial priorities into focused marketing plans. You will identify opportunities to strengthen ProExec’s market profile, showcase its expertise and support client retention, cross-selling and new business development.
This is a hands-on role combining strategic advice with campaign delivery, with a strong emphasis on digital marketing. You will use paid search, social media, email, website content and relevant third-party online platforms to reach target audiences, generate enquiries and support commercial growth. The successful candidate will confidently influence senior stakeholders, bring fresh ideas and demonstrate how marketing contributes to business outcomes.
Your responsibilities include:
- Marketing strategy and planning
- Stakeholder management
- Integrated campaigns
- Paid search and paid social
- Website, SEO and conversion
- Online platforms and partnerships
- Email marketing and lead nurturing
- Thought leadership and content
- Social media and expert profiling
- Business development support
- Media and communications
- Events and sponsorships
- Measurement and improvement
Qualifications
You should have the following:
- Proven experience in a marketing manager role, with responsibility for developing and delivering marketing plans for a business area, team or division.
- Experience translating business objectives into practical marketing activity that supports commercial growth.
- Strong stakeholder management skills, with the confidence to advise, influence and work effectively with senior leaders and technical specialists.
- Experience managing integrated campaigns across multiple channels, with practical experience planning, delivering and optimising digital marketing activity.
- Experience with PPC and paid social advertising, including platforms such as Google Ads and LinkedIn Campaign Manager, either directly or through the effective management of specialist agencies.
- Understanding of SEO, website user journeys, landing pages and conversion optimisation.
- Experience using email marketing platforms, content management systems and digital analytics tools to deliver and evaluate campaigns.
- Understanding of audience segmentation, lead generation and nurturing, including how enquiries are captured, qualified and followed up with business teams.
- Excellent written and verbal communication skills, including the ability to turn complex information into clear, compelling content.
- Strong project management and organisational skills, with the ability to manage competing priorities and deliver to deadlines without compromising quality.
- Experience managing marketing budgets, agencies and external suppliers.
- Excellent attention to detail and strong editorial judgement.
- Proficiency in Microsoft Office applications, particularly PowerPoint, Excel and Word.
- A proactive approach and willingness to take ownership from initial brief through to delivery.
- Commercial curiosity and an interest in understanding clients, markets and business priorities.
- Sound judgement and the confidence to recommend where marketing effort will have the greatest impact.
- A collaborative approach and the ability to build strong relationships across teams.
- Flexibility and adaptability in a fast-paced environment
- Preferably experience of working within insurance, financial services or professional services
Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 13,100+ Associates doing business in over 155 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
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