Digital Marketing Manager
Dallas, Texas, United States of America
Communications
2500OF
Working at Lockton
At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.
Plano
Business unit
Lockton-Dunning Series
Schedule
Full-time
Lockton Benefits Offerings
Click Here
Workplace
Hybrid
Your Responsibilities
Lockton Dunning Benefits is currently seeking a Digital Marketing Manager will be responsible for leading the planning, execution, and optimization of our online marketing efforts. This role involves managing social media, email marketing, website content, SEO, and online advertising efforts. The ideal candidate is detail-oriented, creative, and data-driven, with a passion for digital marketing trends and best practices.
• Develop and execute digital marketing strategies to enhance brand visibility, engagement, and lead generation.
• Manage relationships with digital and video vendors, ensuring alignment with business objectives.
• Strategize, execute and oversee digital campaign strategies, including paid media, content marketing, and audience targeting.
• Lead social media strategy and execution, including content planning, posting, community management, and engagement.
• Lead series efforts to support the associate social media advocacy program, driving employee engagement and brand amplification.
• Conduct digital competitive analyses, monitoring industry trends, competitor activities, and emerging best practices.
• Drive video content strategy, including production planning, distribution, and performance tracking.
• Develop and implement web strategy, ensuring an optimized user experience, content updates, and performance tracking.
• Execute other digital marketing tactics, including email marketing, programmatic advertising, and retargeting.
• Manage internal and external digital communications, ensuring consistency and brand alignment.
• Collaborate with cross-functional teams to streamline messaging and initiatives.
• Support producers and leaders by providing consultative digital insights, best practices, and promotional strategies.
• Monitor and analyze campaign performance, leveraging data and analytics to optimize future initiatives.
• Stay up to date on industry trends, emerging technologies, and digital innovations to enhance marketing efforts.
Qualifications
• Bachelor’s degree in Marketing, Communications, or a related field
• 3–5+ years of experience in digital marketing, with proven success managing campaigns end-to-end
• Social Media & Management: Sprinklr, all major social platforms (LinkedIn, Instagram, X, Facebook, TikTok, YouTube, etc.)
• Video & Design: Vimeo, Adobe, Canva
• Email Marketing & Web Tools: Google Ads, Various email marketing platforms, web analytics, and content management tools
• SEO & Analytics: Google Analytics, SEO tools
• Excellent analytical skills and experience translating data into marketing insights
• Strong project management and communication skills
• Organized and detail-oriented
• Ability to handle multiple projects at once
• Is able to work well within a team environment, have good communications skills, and is able to take creative direction
• Ability to meet tight deadlines and handle constructive criticism
• Excellent customer service skills
• Legal right to work in the United States
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Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.
At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.
About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 12,500+ Associates doing business in over 140 countries are empowered to do what’s right every day.
At Lockton, we believe in the power of all people. You belong at Lockton.
How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.
We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.
No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.
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